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The 3 Craziest Quotes I Heard At #Infocomm2015

1. "THE MILLENNIALS ARE FORCING US TO DO THINGS DIFFERENTLY."

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No. Things are changing period. And whether you OR millennials follow suit, you'll all be affected. Millennials aren't the only ones walking around with smartphones and logging into Facebook. They're also not the only ones in companies thinking up and producing culture-shifting technology. Most millennials are sitting at the table like we are, waiting to be served with the next big thing. The difference between us and them? They're not passing on every dish that makes it around their way. They're trying this and doing that and getting it. We're still sticking to steak and potatoes while they try kale and goat meat.


2. "THE END USER WILL ALWAYS LOSE."

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Still refusing to be end user-centric, huh? Sir, you're mistaken. It is ultimately impossible for the end user to lose. We may think we're beating the customer by offering them "quality" products they can't get anywhere else, without caring much about how their new products will work for them after they've left us. But what happens when you have droves of customers who don't mind settling and figuring things out on their own after they become dissatisfied with their outcome? The Do-It-Yourself (DIY) movement has a larger impact than it ever has. You may think your equipment is superior, but what do you do now that many end users don't mind settling? It won't matter how great you think your bar display is if your end users are just fine with their Wal-Mart televisions. Even when you sell equipment to them that they end up disliking, yes you got your money. But they won't return, and they'll tell others that you suck.

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Thinking you have power over end users is operating with a misunderstanding of culture shifts. A "trend" can make a certain demographic opt out of your services, possibly for a short period of time. A culture shift can make all your customers see no need for you anymore (think: Blockbuster). We've got to know the difference. The way these DIY websites and blogs are set up, end users think they can do anything so long as they perform a Google search. And so what if you think you can do better than them? THEY think they can do better than you, and won't buy from you. They win. You lose. Every time.


3. "WHY WOULD YOU HELP YOUR CUSTOMER FIGURE OUT WHAT EQUIPMENT WORKS BEST FOR THEIR COMPANY? THAT'S A WASTE OF TIME."

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This is crazy for obvious reasons. Why wouldn't you want your customer to feel like the products you sold them work perfectly for their organization? That's what will make them come back. That's what helps you establish long-standing relationships. We're so busy being vultures, we forget our customers trust us to let them be vulnerable. When we screw that up, they lose confidence in the service we provide and feel hesitant to work with and buy from us again. We think we're getting over, but really we're pushing more money away.

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My conclusion?

At Infocomm this year, I learned many of my peers have no clue their stubborn mentalities could bury A/V. They refuse to advance and put their customers first and when they do, they grudgingly mumble under their breath about 'those meddling millennials'.

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It's not the millennials' fault that technology advances so quickly. It's our fault we refuse to keep up and reject any methodology that would put our clients first! The millennials are the youngsters but in many regards, we're the ones who need to grow up.

To potential clients out there who still find yourselves confused, overwhelmed and unsure about technology?

Understand that the mentality above is what you could be encountering when putting your trust in an A/V professional! Ask the right questions to make sure you're hiring a professional unafraid to put you first so you may obtain the practical technology solutions you need! I happily invite you to one FREE hour of technology consulting to help you get on the right track and become more confident in the technology decisions you make! Contact me!

See you next year, Infocomm!

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